Mailchimp Review 2026: Is It Worth It?
9.4
/10
Phil Collective Score
Confidence: 0.9
What Is Mailchimp?
The most recognized name in email marketing, now owned by Intuit. Free plan is limited but the brand recognition and template library are unmatched. Pricing has crept up since the Intuit acquisition.
| Founded | 2001 |
|---|---|
| HQ | Atlanta, GA |
| Deployment | cloud |
| Category | Marketing Automation |
| Free Trial | No |
| Free Plan | Yes |
| Affiliate Commission | $30/sale |
Mailchimp Pricing
Free
$0
per monthly
Essentials
$13
per monthly
Standard
$20
per monthly
Mailchimp Features
| Feature | Available | Notes |
|---|---|---|
| Analytics/reporting | ✗ | |
| AI features | ✗ | |
| Automation workflows | ✗ | |
| Dynamic content | ✗ | |
| SMS marketing | ✗ | Add-on |
| Transactional email | ✗ | Transactional via Mandrill |
| A/B testing | ✗ | |
| CRM/contact management | ✗ | |
| Deliverability tools | ✗ | |
| Email builder (drag-drop) | ✗ | |
| Email templates | ✗ | |
| Forms/popups | ✗ | |
| Free plan available | ✗ | |
| Landing pages | ✗ | |
| List management | ✗ | |
| Multi-user/teams | ✗ | |
| Segmentation | ✗ | |
| API access | ✗ | |
| Ecommerce integrations | ✗ | |
| Integrations marketplace | ✗ |
Mailchimp Alternatives
- ActiveCampaign — 9.2/10 — from $15/mo
- GetResponse — 8.9/10
- AWeber — 8.4/10
- Constant Contact — 8.3/10 — from $12/mo
- Campaign Monitor — 8.0/10 — from $11/mo